Editorial : The End of Coilover Price Gouging?

Price gouging and competition have led to a new handful of reasonably priced adjustable coilover options for the average enthusiast in the last 5 years, some from established companies, and some from new companies. And by average, I mean the overwhelming majority of enthusiasts. Even those who do track days several times per year.

Stance, whom I recently saw ignorantly dismissed by some forum users because they’d never heard of the company, offers setups ranging from roughly $1400 to $2500. TopSpeed, winner of the 2008 Redline Time Attack series in the Unlimited AWD class, will be running Stance pieces for their 2009 season.

Megan Racing, the bane of all JDM purists apparently, offers full coilover setups for roughly $950. If you ask the grapevine (90% of which don’t own the product), they’ll tell you they’re Taiwanese junk. Are they? Beats me. Mine have been beaten on for over a year and are a great value so far. If they fall apart, I’m not going to cry about it though.

BC Racing, in its 9th year of business according to its website, offers full coilover setups for roughly $1100. From everything I can tell, these look exactly like Megan Racing’s product right down to the way they are packaged in the box. Some searching on the net provides further evidence of this. Not only that, it’s been said that the Apexi N1 ExV coilovers are the same as these and the Megan Racing units as well.

Who did I miss? Surely there are others.

Don’t get me wrong, if you’re Japanese and you want to support Japan only, then more power to ya. I, personally, have no room for elitist JDM snobbery though. Rock your high end Zeal setup, just don’t trash what other people choose. There’s nothing positive about it whatsoever. It’s pure human consumerist ugliness.

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